{"id":263330,"date":"2023-01-28T16:02:06","date_gmt":"2023-01-28T16:02:06","guid":{"rendered":"https:\/\/neurometaverse.eu\/?p=263330"},"modified":"2024-02-22T10:25:44","modified_gmt":"2024-02-22T10:25:44","slug":"neuromarketing","status":"publish","type":"post","link":"https:\/\/mancinimarco.com\/it\/neuromarketing\/","title":{"rendered":"Neuromarketing"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/mancinimarco.com\/\/\/wp-content\/uploads\/2024\/02\/neuromarketing_animated.svg” title_text=”neuromarketing_animated” align=”center” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.24.0″ _module_preset=”default” text_orientation=”center” custom_margin=”||0px|||” global_colors_info=”{}”][\/et_pb_post_title][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||-21px|||” global_colors_info=”{}”]<\/p>\n

L’applicazione delle Neuroscienze in contesti di Marketing.<\/h4>\n

Perch\u00e9 studiamo la risposta cerebrale dei consumatori?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.24.0″ _module_preset=”default” animation_style=”flip” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||fa||900″ icon_color=”#0C71C3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Circa il 95% di tutti pensieri, emozioni e apprendimenti<\/strong> avvengono nella mente inconscia<\/strong>, cio\u00e8 senza la nostra consapevolezza cosciente.
\u201cIl professor Gerald Zaltman, Harvard Business School<\/em>\u201d<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||divi||400″ icon_color=”#0C71C3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

La letteratura scientifica internazionale ha ampiamente dimostrato i limiti dei tradizionali metodi di ricerca di marketing<\/strong>, quali questionari e interviste, nell’indagine della risposta istintiva dei consumatori.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||divi||400″ icon_color=”#0C71C3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

15 anni di ricerca e applicazione del neuromarketing in contesti aziendali<\/strong> hanno dimostrato il valore delle tecnologie neuroscientifiche applicate alla ricerca di insight associati alla risposta emotiva e cognitiva del consumatore<\/strong>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”slide” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/mancinimarco.com\/\/\/wp-content\/uploads\/2024\/02\/player-apple.gif” title_text=”player-apple” align=”center” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

La figura, per gentile concessione di BrainSigns<\/strong><\/a>, mostra l’ interesse degli utenti durante la visione dello spot televisivo “Apple iPhone 4S Siri<\/strong>“. Questo indice, noto anche come \u201cIndice di avvicinamento\/ritiro<\/strong>\u201d deriva dall’analisi dell’attivit\u00e0 cerebrale del campione selezionato.<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”fold” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Come utilizzano il Neuromarketing le aziende?<\/h3>\n

Le aziende utilizzano tecniche di Neuromarketing per esplorare la risposta cerebrale<\/strong> dei consumatori quando utilizzano prodotti e servizi, al fine di ottenere insight fondamentali per lo sviluppo di strategie di marketing efficaci<\/strong>.<\/p>\n

I settori pubblicitario, digitale e retail<\/strong> rappresentano contesti rilevanti per l’applicazione del Neuromarketing<\/strong>.<\/p>\n

Neuroscienziati, psicologi ed esperti di marketing<\/strong> lavorano insieme in questo campo per aiutare le aziende a migliorare le proprie strategie di comunicazione, prodotti e servizi.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/mancinimarco.com\/\/\/wp-content\/uploads\/2024\/02\/neuromarketing5.jpg” title_text=”neuromarketing5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”zoom” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\u00c8 possibile indagare la risposta cerebrale dei consumatori a prodotti specifici, imballaggi, pubblicit\u00e0 o altri elementi di marketing con tecniche di neuroimaging come fMRI<\/strong> (functional magnetic resonance imaging), MEG<\/strong> (Magnetoencephalography), PET<\/strong> (positron emission tomography) e EEG<\/a><\/strong> (elettroencefalografia<\/a>).<\/p>\n

In particolare, l’EEG<\/strong> \u00e8 una tecnica che presenta grandi vantaggi in termini di risoluzione temporale<\/strong>, in quanto possiamo conoscere la risposta cerebrale associata ad uno stimolo anche nell’ordine di pochi millisecondi. Inoltre, l’elettroencefalografia \u00e8 una tecnica non invasiva che pu\u00f2 essere utilizzata in contesti di studio reali, ad esempio durante l’interazione con i prodotti in un supermercato<\/strong>.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/mancinimarco.com\/\/\/wp-content\/uploads\/2024\/02\/eeg-interest-workload.gif” title_text=”eeg-interest-workload” align=”center” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Non solo attivit\u00e0 cerebrale. Se il tuo obiettivo \u00e8 quello di esplorare l’attenzione dei consumatori, una tecnologia cruciale da tenere in considerazione \u00e8 l’ Eye Tracker<\/a><\/strong>.<\/p>\n

L’Eye Tracker, attraverso il tracciamento dei movimenti oculari, aiuta gli esperti a comprendere la distribuzione dell’attenzione visiva<\/strong> generata da un prodotto specifico o da una creativit\u00e0 di interesse.<\/p>\n

Attraverso l’utilizzo di questa tecnica possiamo venire a conoscenza del numero di utenti che notano dettagli specifici di un determinato prodotto<\/strong> o se il tuo prodotto suscita pi\u00f9 attenzione<\/a> rispetto ad un altro prodotto della concorrenza. La figura che mostra lo sguardo degli utenti e le mappe di calore \u00e8 stata gentilmente fornita da\u00a0 BrainSigns<\/strong><\/a>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” animation_style=”flip” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/mancinimarco.com\/\/\/wp-content\/uploads\/2024\/02\/smartphone_eye_gaze.gif” title_text=”smartphone_eye_gaze” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/mancinimarco.com\/\/\/wp-content\/uploads\/2024\/02\/smartphone__heatmap.jpg” title_text=”smartphone__heatmap” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”zoom” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

L’intensit\u00e0 delle emozioni<\/h3>\n

La capacit\u00e0 di evocare una risposta emotiva<\/strong>, attraverso una pubblicit\u00e0, un sito web o altri elementi di interesse \u00e8 una delle sfide pi\u00f9 importanti della ricerca di marketing<\/strong>. Tuttavia, il ruolo delle emozioni nei processi decisionali dei consumatori non \u00e8 facile da esplorare con le tecniche di ricerca tradizionali. Le emozioni sono infatti riconducibili ad una dimensione non razionale, profonda, di cui spesso siamo inconsapevoli<\/strong>.<\/p>\n

Una tecnica di Neuromarketing ampiamente utilizzata per studiare la risposta emotiva dei consumatori \u00e8 la GSR<\/a> (Risposta Galvanica della Pelle<\/a>)<\/strong>. Questa tecnica permette la misurazione della risposta galvanica della pelle, in particolare i cambiamenti nell’attivit\u00e0 della ghiandole sudoripare<\/strong>, che sono sensibili all’ intensit\u00e0 del nostro stato emotivo<\/strong>.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/mancinimarco.com\/\/\/wp-content\/uploads\/2024\/02\/emotion.gif” title_text=”emotion” align=”center” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Lo studio dell’intensit\u00e0 emotiva, attraverso il GSR, rappresenta una grande opportunit\u00e0 per gli esperti di marketing che desiderano esplorare secondo per secondo la risposta emotiva dei consumatori mentre interagiscono con prodotti specifici, packaging, pubblicit\u00e0 o altri elementi di marketing.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Vuoi richiedere uno studio di Neuromarketing?<\/strong> Contattami tramite il BrainSigns Lab<\/strong><\/a>, riceverai una risposta entro 24\/48h.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

L’applicazione delle Neuroscienze in contesti di Marketing. Perch\u00e9 studiamo la risposta cerebrale dei consumatori?Circa il 95% di tutti pensieri, emozioni e apprendimenti avvengono nella mente inconscia, cio\u00e8 senza la nostra consapevolezza cosciente.\u201cIl professor Gerald Zaltman, Harvard Business School\u201dLa letteratura scientifica internazionale ha ampiamente dimostrato i limiti dei tradizionali metodi di ricerca di marketing, quali questionari […]<\/p>\n","protected":false},"author":1,"featured_media":263153,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

[et_pb_section fb_built=\"1\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"http:\/\/neurometaverse.eu\/\/wp-content\/uploads\/2024\/02\/neuromarketing_animated.svg\" title_text=\"neuromarketing_animated\" align=\"center\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_post_title meta=\"off\" featured_image=\"off\" _builder_version=\"4.24.0\" _module_preset=\"default\" text_orientation=\"center\" custom_margin=\"||0px|||\" global_colors_info=\"{}\"][\/et_pb_post_title][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" custom_margin=\"||-21px|||\" global_colors_info=\"{}\"]<\/p>

The application of Neuroscience in Marketing contexts.<\/h4>

Why do we study the brain response of consumers?<\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"flip\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_icon font_icon=\"\uf5dc||fa||900\" icon_color=\"#0C71C3\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_icon][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>

About 95% of all<\/strong> thought, emotion, and learning<\/strong> occur in the unconscious mind<\/strong> \u2013 that is, without our conscious awareness.
\"Professor Gerald Zaltman, Harvard Business School\"<\/em><\/p>

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_icon font_icon=\"\ue00a||divi||400\" icon_color=\"#0C71C3\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_icon][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"]<\/p>

The international scientific literature has widely demonstrated the limitations of traditional marketing research methods<\/strong>, such as questionnaires and interviews, in the investigation of the instinctive response of consumers.<\/p>

\u00a0<\/p>

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_icon font_icon=\"\ue0fd||divi||400\" icon_color=\"#0C71C3\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_icon][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"]<\/p>

15 years of Neuromarketing research and application in business contexts<\/strong> have demonstrated the value of neuroscientific technologies applied to the search for insights associated with the consumer's emotional and cognitive response<\/strong>.<\/p>

\u00a0<\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"slide\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"http:\/\/neurometaverse.eu\/\/wp-content\/uploads\/2024\/02\/player-apple.gif\" title_text=\"player-apple\" align=\"center\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>

The figure, courtesy of BrainSigns<\/strong><\/a>, above shows the users' interest<\/strong> when viewing \"Apple iPhone 4S Siri<\/strong>\" TV commercial. This index, also known as \"Approach \/ Withdrawal index<\/strong>\" derives from the analysis of the cerebral activity<\/strong> of the selected sample.<\/p>

\u00a0<\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"fold\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"]<\/p>

How do companies use Neuromarketing?<\/h3>

Companies use Neuromarketing techniques to explore the brain response<\/strong> of consumers when using products and services, in order to obtain fundamental insights for the development of effective marketing strategies<\/strong>.<\/p>

The advertising, digital and retail<\/strong> sectors represent relevant contexts for the application of Neuromarketing<\/strong>.<\/p>

Neuroscientists, psychologists and marketing experts<\/strong> work together in this field in order to help companies to improve their communication strategies<\/strong>, products and services.<\/p>

[\/et_pb_text][et_pb_image src=\"http:\/\/neurometaverse.eu\/\/wp-content\/uploads\/2024\/02\/neuromarketing5.jpg\" title_text=\"neuromarketing5\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"zoom\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>

The brain response of consumers to specific products, packaging, advertising or other marketing elements can be investigated through neuroimaging techniques<\/strong> such as fMRI<\/strong> (functional magnetic resonance imaging), MEG<\/strong> (Magnetoencephalography), PET<\/strong> (positron emission tomography) and EEG<\/strong> (electroencephalography).<\/p>

In particular, the EEG<\/strong> is a technique that has great advantages in terms of temporal resolution<\/strong>, as we can become aware of the brain response associated with a stimulus within a few milliseconds<\/strong>. Furthermore, electroencephalography is a non-invasive technique that can be used in real contexts of study, for example during interaction with products in a supermarket<\/strong>.<\/p>

[\/et_pb_text][et_pb_image src=\"http:\/\/neurometaverse.eu\/\/wp-content\/uploads\/2024\/02\/eeg-interest-workload.gif\" title_text=\"eeg-interest-workload\" align=\"center\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>

Not only brain activity. If your goal is that one to explore the attention of consumers, a crucial technology to take into consideration is the Eye Tracker<\/strong>.<\/p>

The Eye Tracker, through the tracking of eye movements<\/strong>, helps experts to understand the distribution of visual attention<\/strong> generated by a specific product or a creativity of interest.<\/p>

Through the use of this technique, we can become aware of the number of users who notice specific details of a given product<\/strong> or if your product arouses more attention than another competitor product. The figure showing the users' gaze and heat maps was kindly provided by BrainSigns<\/strong><\/a>.<\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"flip\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"http:\/\/neurometaverse.eu\/\/wp-content\/uploads\/2024\/02\/smartphone_eye_gaze.gif\" title_text=\"smartphone_eye_gaze\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"http:\/\/neurometaverse.eu\/\/wp-content\/uploads\/2024\/02\/smartphone__heatmap.jpg\" title_text=\"smartphone__heatmap\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"zoom\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>

The intensity of emotions<\/h3>

The ability to evoke an emotional response<\/strong>, through an advertisement, a website or other elements of interest is one of the most important challenges of marketing research<\/strong>. However, the role of emotions in consumer decision-making processes is not easy to explore with traditional research techniques. Emotions are in fact attributable to a non-rational, profound dimension, of which we are often unaware<\/strong>.<\/p>

A widely used Neuromarketing technique to study the emotional response of consumers is the GSR (Galvanic Skin Response)<\/strong>. This technique allows the measurement of the galvanic response of the skin, in particular the changes in the activity of the sweat glands<\/strong>, which are sensitive to the intensity of our emotional state<\/strong>.<\/p>

[\/et_pb_text][et_pb_image src=\"http:\/\/neurometaverse.eu\/\/wp-content\/uploads\/2024\/02\/emotion.gif\" title_text=\"emotion\" align=\"center\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>

The study of the emotional intensity, through the GSR, represents a great opportunity for marketing experts who wish to explore the emotional response of consumers second by second while interacting with specific products, packaging, advertising or other marketing elements.<\/p>

[\/et_pb_text][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>

Would you like to request a Neuromarketing study?<\/strong> Contact me through the BrainSigns Lab<\/strong><\/a>, you will receive an answer within 24\/48h.<\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[95],"tags":[],"class_list":["post-263330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-main-it"],"yoast_head":"\nNeuromarketing - Marco Mancini<\/title>\n<meta name=\"description\" content=\"Le aziende utilizzano tecniche di Neuromarketing per esplorare la risposta cerebrale dei consumatori quando utilizzano prodotti e servizi, al fine di ottenere insight fondamentali per lo sviluppo di strategie di marketing efficaci.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mancinimarco.com\/it\/neuromarketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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Mancini","author_link":"https:\/\/mancinimarco.com\/it\/author\/marco-mancini\/"},"uagb_comment_info":0,"uagb_excerpt":"L'applicazione delle Neuroscienze in contesti di Marketing. 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