{"id":263336,"date":"2023-01-27T16:03:15","date_gmt":"2023-01-27T16:03:15","guid":{"rendered":"https:\/\/neurometaverse.eu\/?p=263336"},"modified":"2024-02-22T10:35:09","modified_gmt":"2024-02-22T10:35:09","slug":"digital-marketing","status":"publish","type":"post","link":"https:\/\/mancinimarco.com\/it\/digital-marketing\/","title":{"rendered":"Digital Marketing"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/mancinimarco.com\/\/\/wp-content\/uploads\/2024\/02\/digital-marketing.gif” title_text=”digital-marketing” align=”center” _builder_version=”4.24.0″ _module_preset=”default” max_width=”15%” global_colors_info=”{}”][\/et_pb_image][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.24.0″ _module_preset=”default” text_orientation=”center” custom_margin=”||0px|||” global_colors_info=”{}”][\/et_pb_post_title][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||-21px|||” global_colors_info=”{}”]<\/p>\n

Efficaci strategie di marketing nell\u2019era digitale.<\/h4>\n

Perch\u00e9 il marketing digitale \u00e8 importante per le aziende?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.24.0″ _module_preset=”default” animation_style=”flip” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||fa||900″ icon_color=”#0C71C3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Promuove la\u00a0<\/span>notoriet\u00e0 del marchio e la generazione di lead<\/strong>, aumentando la presenza online delle aziende e il\u00a0<\/span>coinvolgimento dei clienti<\/strong>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||divi||400″ icon_color=”#0C71C3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Aumenta il\u00a0<\/span>traffico del sito web<\/strong>, accede a approfondimenti relativi ai dati di\u00a0<\/span>analisi digitale<\/strong>\u00a0e controlla l’efficacia di ogni investimento.<\/span><\/p>\n

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[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||fa||900″ icon_color=”#0C71C3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Migliora le connessioni con\u00a0<\/span>nuovi clienti<\/strong>, generando un \u201cranking\u201d pi\u00f9 elevato nelle pagine dei risultati dei motori di ricerca e\u00a0<\/span>aumentando le vendite<\/strong>.<\/p>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” animation_style=”flip” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/mancinimarco.com\/\/\/wp-content\/uploads\/2024\/02\/digital-marketing-solutions.jpg” title_text=”digital-marketing-solutions” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Cos\u2019\u00e8 il marketing digitale?<\/h3>\n

Il termine\u00a0<\/span>Marketing digitale<\/strong>\u00a0<\/span>copre una vasta gamma di attivit\u00e0 di marketing innovative ed estremamente efficaci che mirano ad aumentare la\u00a0<\/span>notoriet\u00e0 del marchio, la generazione di contatti e le vendite<\/strong>.<\/p>\n

Le soluzioni digitali pi\u00f9 rilevanti da considerare in qualsiasi strategia aziendale sono l’ottimizzazione per i motori di ricerca, il marketing pay per click, il marketing sui social media, la pubblicit\u00e0 digitale, la strategia dei contenuti e l’analisi dei siti web<\/strong>.<\/p>\n

Ciascuna soluzione si concentra su un diverso\u00a0<\/span>indicatore chiave di prestazione (KPI)<\/strong>\u00a0<\/span>e genera connessioni di alta qualit\u00e0 con i clienti.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”slide” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/mancinimarco.com\/\/\/wp-content\/uploads\/2024\/02\/digital-marketing3.jpg” title_text=”digital-marketing3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” animation_style=”fold” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/mancinimarco.com\/\/\/wp-content\/uploads\/2024\/02\/digital-marketing-search-angine-optimization-seo.jpg” title_text=”digital-marketing-search-angine-optimization-seo” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Ottimizzazione per i motori di ricerca (SEO)<\/h3>\n

L’ottimizzazione per i motori di ricerca (SEO)<\/strong>\u00a0<\/span>\u00e8 una componente cruciale del marketing online, necessaria per migliorare la visibilit\u00e0 di un sito web. Vuoi\u00a0<\/span>posizionarti<\/strong>\u00a0<\/span>nella prima pagina dei risultati di ricerca quando un cliente cerca la tua azienda o un prodotto specifico?<\/p>\n

Google elabora miliardi di ricerche ogni giorno, ma grazie alle\u00a0<\/span>Ricerche di Parole Chiave e di Mercato, al Link Building, alla Scansione di Web Analytics e all’Ottimizzazione<\/strong>\u00a0<\/span>di pagine web specifiche \u00e8 possibile aumentare il numero di visitatori su un sito web e posizionarsi pi\u00f9 in alto nei risultati di ricerca (SERP).<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” animation_style=”zoom” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Pay per Click (PPC)<\/h3>\n

Grazie alla\u00a0<\/span>Gestione Pay Per Click (PPC)<\/strong>\u00a0<\/span>\u00e8 possibile ottenere i lead pi\u00f9 qualificati per la tua spesa.<\/p>\n

\u00c8 il\u00a0<\/span>modo pi\u00f9 controllabile per raggiungere i tuoi potenziali clienti<\/strong>\u00a0<\/span>e mostrare loro i tuoi annunci, attraverso piattaforme leader come\u00a0<\/span>Google Ads<\/strong>.<\/p>\n

Riceveranno i tuoi annunci solo se soddisfano requisiti speciali: la gestione Pay Per Click \u00e8 una parte preziosa di qualsiasi sforzo di marketing perch\u00e9 consente di raggiungere un pubblico di alto valore utilizzando il\u00a0<\/span>targeting comportamentale, geografico e contestuale<\/strong>.<\/p>\n

Aumenta la\u00a0<\/span>notoriet\u00e0 del marchio e le vendite, ottenendo migliori posizioni sui motori di ricerca<\/strong>\u00a0<\/span>e apparendo sui siti web dei partner pertinenti.<\/p>\n

“PPC: pieno controllo di ogni investimento.<\/strong>“<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/mancinimarco.com\/\/\/wp-content\/uploads\/2024\/02\/pay-per-click.gif” title_text=”pay-per-click” _builder_version=”4.24.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” animation_style=”bounce” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/mancinimarco.com\/\/\/wp-content\/uploads\/2024\/02\/social-media.gif” title_text=”social-media” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]The right social media strategy promotes your brand, engaging followers and future customers.
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Social Media Marketing<\/h3>\n

Facebook, Twitter, Instagram<\/strong>\u00a0<\/span>e molte altre reti fanno semplicemente parte della vita quotidiana di miliardi di persone.<\/p>\n

I\u00a0<\/span>servizi di gestione dei social media<\/strong>\u00a0<\/span>mirano a ottimizzare i tuoi canali di social media al fine di\u00a0<\/span>attrarre follower pertinenti e aumentare il coinvolgimento e le vendite degli utenti<\/strong>, sviluppando contenuti di alta qualit\u00e0.<\/p>\n

Grazie agli investimenti\u00a0<\/span>social media advertising<\/strong>\u00a0<\/span>\u00e8 possibile generare\u00a0<\/span>brand awareness<\/strong>, aumentare le relazioni e il traffico sul sito web.<\/p>\n

La tua\u00a0<\/span>proposta commerciale<\/strong>\u00a0<\/span>raggiunger\u00e0 il pubblico target come mai prima d’ora. Si considera\u00a0<\/span>come target la persona, non la parola chiave<\/strong>\u00a0<\/span>e anche un piccolo l’investimento pu\u00f2 fornire un rendimento elevato.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” animation_style=”flip” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Digital Advertising design<\/h3>\n

La progettazione di\u00a0<\/span>banner pubblicitari<\/strong>\u00a0<\/span>per siti Web professionali e di alta qualit\u00e0 \u00e8 un passaggio cruciale per aumentare l’efficacia di una campagna pubblicitaria digitale.<\/p>\n

L’aspetto unico<\/strong>\u00a0<\/span>di un annuncio digitale aiuter\u00e0 a generare traffico, ad aumentare la notoriet\u00e0 del marchio e a ridurre la\u00a0<\/span>cecit\u00e0 dei banner<\/strong>.<\/p>\n

\u00c8 preceduta una soluzione completa di\u00a0<\/span>formato banner<\/strong>\u00a0<\/span>(ad esempio GIF, JPG, PDF, PNG, PSD) in dimensioni personalizzate e standard (ad esempio 300\u00d7250, 336\u00d7280, 728\u00d790, 300\u00d7600) e da un’esplorazione approfondita del\u00a0<\/span>pubblico target<\/strong>\u00a0<\/span>al fine di massimizzare l’impatto del prodotto finale.<\/p>\n

Non si tratta solo di promuovere prodotti e servizi, la pubblicit\u00e0 di alta qualit\u00e0 aumenta la tua\u00a0<\/span>presenza online<\/strong>\u00a0<\/span>e contribuisce a\u00a0<\/span>sviluppare l’identit\u00e0 del marchio<\/strong>.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/mancinimarco.com\/\/\/wp-content\/uploads\/2024\/02\/digital-marketing-banner.jpg” title_text=”digital-marketing-banner” _builder_version=”4.24.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/mancinimarco.com\/\/\/wp-content\/uploads\/2024\/02\/digital-marketing-cover.jpg” title_text=”digital-marketing-cover” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” animation_style=”fold” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/mancinimarco.com\/\/\/wp-content\/uploads\/2024\/02\/digital-marketing-content-strategy.jpg” title_text=”digital-marketing-content-strategy” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Content Strategy<\/h3>\n

Le prestazioni aziendali possono migliorare se vengono offerti\u00a0<\/span>contenuti di alta qualit\u00e0<\/strong>.<\/p>\n

Sebbene lo sviluppo di\u00a0<\/span>contenuti originali e innovativi<\/strong>\u00a0<\/span>sia la chiave per coinvolgere e raggiungere un\u00a0<\/span>pubblico prezioso<\/strong>, richiede impegno e competenze elevate. La strategia dei contenuti deve essere adattata agli obiettivi specifici dell’azienda al fine di generare\u00a0<\/span>attrazione, azione e conversione<\/strong>.<\/p>\n

Storytelling e revisioni strategiche<\/strong>\u00a0<\/span>possono aiutare le aziende a intercettare potenziali consumatori e trasformarli in clienti.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” animation_style=”flip” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Website Analytics<\/h3>\n

Per sviluppare una campagna di marketing digitale efficace \u00e8 necessario capire\u00a0<\/span>come i clienti utilizzano il sito web di un’azienda<\/strong>.<\/p>\n

Come si comportano gli utenti su un sito web? Qual \u00e8 il\u00a0<\/span>rendimento del sito web<\/strong>? Dove dovrei concentrarmi per\u00a0<\/span>aumentare le conversioni<\/strong>?<\/p>\n

L’analisi dei siti web aiuta a raccogliere\u00a0<\/span>informazioni cruciali sui visitatori online<\/strong>.<\/p>\n

Solo la conoscenza del pubblico reale permette di\u00a0<\/span>sviluppare una comunicazione orientata al pubblico e ottimizzare i prodotti digitali<\/strong>.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/mancinimarco.com\/\/\/wp-content\/uploads\/2024\/02\/digital-marketing-website-analytics.jpg” title_text=”digital-marketing-website-analytics” _builder_version=”4.24.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” animation_style=”slide” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/mancinimarco.com\/\/\/wp-content\/uploads\/2024\/02\/digital-marketing-email-marketing.jpg” title_text=”digital-marketing-email-marketing” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Email Marketing<\/h3>\n

Uno studio del 2015 ha dimostrato che l’email marketing<\/strong>, in termini di strumenti di marketing, ha uno dei\u00a0<\/span>pi\u00f9 alti ritorni sull’investimento (ROI)<\/strong>.<\/p>\n

Permette di\u00a0<\/span>costruire una relazione pi\u00f9 profonda con i clienti<\/strong>\u00a0<\/span>e grazie agli\u00a0<\/span>strumenti di automazione<\/strong>\u00a0<\/span>di risparmiare importanti risorse di tempo. Un esperto deve assicurarsi che le email vengano effettivamente consegnate (NESSUNA cartella spam!), deve\u00a0<\/span>monitorarne le prestazioni<\/strong>\u00a0<\/span>e generare design ad alto impatto.<\/p>\n

L’email marketing gioca un\u00a0<\/span>ruolo cruciale nella promozione<\/strong>\u00a0<\/span>di prodotti e servizi.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Efficaci strategie di marketing nell\u2019era digitale. Perch\u00e9 il marketing digitale \u00e8 importante per le aziende?Promuove la\u00a0notoriet\u00e0 del marchio e la generazione di lead, aumentando la presenza online delle aziende e il\u00a0coinvolgimento dei clienti.Aumenta il\u00a0traffico del sito web, accede a approfondimenti relativi ai dati di\u00a0analisi digitale\u00a0e controlla l’efficacia di ogni investimento.    Migliora le connessioni con\u00a0nuovi […]<\/p>\n","protected":false},"author":1,"featured_media":263167,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

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The latest marketing innovations in the Digital Era.<\/h4>

Why digital marketing is important for business?<\/p>

\u00a0<\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"flip\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_icon font_icon=\"\uf1f9||fa||900\" icon_color=\"#0C71C3\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_icon][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>

It drives brand awareness and lead generation<\/strong>, increasing the online presence of businesses and the customer engagement<\/strong>.<\/p>

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_icon font_icon=\"\ue00e||divi||400\" icon_color=\"#0C71C3\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_icon][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"]<\/p>

It Increases website traffic<\/strong>, access insights related to digital analytics<\/strong> data and control the effectiveness of each investement.<\/p>

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It improves connections with new customers<\/strong>, generating higher \"rank\" in search engine results pages and boosting sales<\/strong> worldwide.<\/p>

\u00a0<\/p>

\u00a0<\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"flip\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"http:\/\/neurometaverse.eu\/\/wp-content\/uploads\/2024\/02\/digital-marketing-solutions.jpg\" title_text=\"digital-marketing-solutions\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>

What is Digital Marketing?<\/h3>

The Digital Marketing<\/strong> terms covers a wide range of innovative and extremely effective marketing activities that aim to increase brand awareness, lead generation and sales<\/strong>.<\/p>

The most relevant digital solutions to be considered in any business strategy are the Search Engine Optimization, Pay Per Click Marketing, Social Media Marketing, Digital Advertising, Content Strategy and Website Analytics<\/strong>.<\/p>

Each solution focuses on a different key performance indicator (KPI)<\/strong> and generate high-quality connections with customers.<\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"slide\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"http:\/\/neurometaverse.eu\/\/wp-content\/uploads\/2024\/02\/digital-marketing3.jpg\" title_text=\"digital-marketing3\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"fold\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"http:\/\/neurometaverse.eu\/\/wp-content\/uploads\/2024\/02\/digital-marketing-search-angine-optimization-seo.jpg\" title_text=\"digital-marketing-search-angine-optimization-seo\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>

Search engine optimization (SEO)<\/h3>

Search engine optimization (SEO)<\/strong> is a crucial online marketing component, necessary to improve the visibility of a website. Do you want to rank<\/strong> in the first page of the search results when a customer is looking for your company or a specific product?<\/p>

Google processes billions of searches every day, but thanks to the Keyword and Market Research, Link Building, Scanning of Web Analytics and the Optimization<\/strong> of specific web pages is possible to increase the amount of visitors on a website and rank higher on the search results (SERP).<\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"zoom\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"]<\/p>

Pay per Click (PPC)<\/h3>

Thanks to the Pay Per Click (PPC) Management<\/strong> is possible to get the most qualified leads for your spend.<\/p>

It is the most controllable way to target your potential customers<\/strong> and showing them your Ads, through leader platforms like Google Ads<\/strong>.<\/p>

They will receive your Ads only if they meet special requirements: The Pay Per Click Management is a valuable part of any marketing effort because it allows to reaching high value audiences using behavioral, geographic and contextual targeting<\/strong>.<\/p>

Increase brand awareness and sales, getting the top position on search engines<\/strong> and appearing on relevant partner websites.<\/p>

\u201cPPC: Full control of each investment.<\/strong>\u201d<\/p>

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"http:\/\/neurometaverse.eu\/\/wp-content\/uploads\/2024\/02\/pay-per-click.gif\" title_text=\"pay-per-click\" _builder_version=\"4.24.0\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"bounce\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"http:\/\/neurometaverse.eu\/\/wp-content\/uploads\/2024\/02\/social-media.gif\" title_text=\"social-media\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>

The right social media strategy promotes your brand, engaging followers and future customers.<\/p>

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>

Social Media Marketing<\/h3>

Facebook, Twitter, Instagram<\/strong> and many other networks are simply a part of daily life for billions of people.<\/p>

The social media management services<\/strong> aim to optimize your social media channels in order to attract relevant followers and to increase users\u2019 engagement and sales<\/strong>, developing high quality content.<\/p>

Thanks to the social media advertising<\/strong> investments is possible to generate brand awareness<\/strong>, increase relationships and website traffic.<\/p>

Your business proposal<\/strong> will reach the target audience like never before. Here we \u201ctarget the person, not the keyword<\/strong>\u201d and even the smaller investment will provide you the higher return.<\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"flip\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"]<\/p>

Digital Advertising design<\/h3>

The design of professional and high quality website banner ads<\/strong> is a crucial step for increasing the effectiveness of a digital advertising campaign.<\/p>

The unique look and feel<\/strong> of a digital AD will help to generate traffic, to increase brand awareness and reduce the banner blindness<\/strong>.<\/p>

A complete solution of banner format<\/strong> (i.e. GIF, JPG, PDF, PNG, PSD) in custom and standard size (i.e. 300\u00d7250, 336\u00d7280, 728\u00d790, 300\u00d7600) is preceded by a deep exploration of the target audience<\/strong> in order to maximize the impact of the final product.<\/p>

It is not only a matter of promoting products and services, high quality advertising grows your online presence<\/strong> and contributes to develop brand identity<\/strong>.<\/p>

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"http:\/\/neurometaverse.eu\/\/wp-content\/uploads\/2024\/02\/digital-marketing-banner.jpg\" title_text=\"digital-marketing-banner\" _builder_version=\"4.24.0\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"fade\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"http:\/\/neurometaverse.eu\/\/wp-content\/uploads\/2024\/02\/digital-marketing-cover.jpg\" title_text=\"digital-marketing-cover\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"fold\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"http:\/\/neurometaverse.eu\/\/wp-content\/uploads\/2024\/02\/digital-marketing-content-strategy.jpg\" title_text=\"digital-marketing-content-strategy\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>

Content Strategy<\/h3>

The business performance can be highly optimized by sharing high-quality content<\/strong>.<\/p>

Although the development of original and breakthrough content<\/strong> is the key to engage and reach a valuable audience<\/strong>, it requires effort and high expertise. The content strategy need to be tailored to specific company\u2019s goals in order to generate attraction, action and conversion<\/strong>.<\/p>

Storytelling and strategic reviews<\/strong> can help companies to intercept potential consumers and turn them in clients.<\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"flip\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"]<\/p>

Website Analytics<\/h3>

In order to develop an effective digital marketing campaign is necessary to understand how customers are using a company\u2019s website<\/strong>.<\/p>

How users behave on a website? Which is the website\u2019s performance<\/strong>? Where should I focus in order to increase conversions<\/strong>?<\/p>

Website analytics help to gather crucial insights about online visitors<\/strong>.<\/p>

Only getting knowledge about the real audience is possible to develop communication audience-oriented and to optimize digital products<\/strong>.<\/p>

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"http:\/\/neurometaverse.eu\/\/wp-content\/uploads\/2024\/02\/digital-marketing-website-analytics.jpg\" title_text=\"digital-marketing-website-analytics\" _builder_version=\"4.24.0\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"slide\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"http:\/\/neurometaverse.eu\/\/wp-content\/uploads\/2024\/02\/digital-marketing-email-marketing.jpg\" title_text=\"digital-marketing-email-marketing\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>

Email Marketing<\/h3>

A study of 2015 demonstrated that the email marketing<\/strong>, in terms of marketing tools, has one of the highest return on investment (ROI)<\/strong>.<\/p>

It allows to build a deeper relationship with customers<\/strong> and thanks to the automation tools<\/strong> saving important time resources. An expert need to make sure that emails actually get delivered (NO spam folder!), to track the performance<\/strong> of each email campaigns and to create impressive email design<\/strong>.<\/p>

Email marketing plays a crucial role in the promotion<\/strong> of products and services.<\/p>

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