[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.24.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-55px|auto||auto||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/mancinimarco.com\/\/\/wp-content\/uploads\/2024\/02\/contract.png” title_text=”contract” align=”center” _builder_version=”4.24.0″ _module_preset=”default” width=”15%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.24.0″ _module_preset=”default” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_post_title][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
Il Dott. Mancini \u00e8 coautore di numerosi articoli scientifici pubblicati su riviste scientifiche nazionali ed internazionali. <\/span><\/p>\n Consulta l’elenco qui sotto oppure visualizza i contributi scientifici del Dott. Marco Mancini su<\/span><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/scholar.google.com\/citations?hl=it&user=77FrOEcAAAAJ” url_new_window=”on” button_text=”Google Scholar” button_alignment=”center” module_class=”button_MM” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||11px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”31px|auto||auto||” animation_style=”fold” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n 19 Oct 2023 | Brain Sciences<\/strong><\/p>\n Not all elements displayed in a YouTube in-stream video ad are attributable to the ad itself. Some of those are automatically introduced by the platform, such as the countdown timer and the time progress bar. In recent years, some authors started exploring the effects associated with the presence of such non-ad items, providing….<\/p>\n Scopri Di Pi\u00f9<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”fold” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n 25 Aug 2023 | Brain Sciences<\/strong><\/p>\n It has been demonstrated that odors could affect humans at the psychophysiological level. Significant research has been done on odor perception and physiological mechanisms; however, this research was mainly performed in highly controlled conditions in order to highlight the perceptive phenomena and the correlated physiological responses in….<\/p>\n Scopri Di Pi\u00f9<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”fold” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n 11 Mar 2023 | European Journal of Volunteering and Community-Based Projects<\/strong><\/p>\n Neuromarketing is a widespread research methodology in marketing, and nowadays is being employed also for the assessment of digital communication: however, no experimental research has been conducted on a website banner. This paper assesses the effects of this kind of digital stimuli on the consumer audience by using neuromarketing….<\/p>\n Scopri Di Pi\u00f9<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”fold” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n 4 Oct 2022 | Brain Sciences<\/strong><\/p>\n In recent years, technological advances and the introduction of social streaming platforms (e.g., Twitch) have contributed to an increase in the popularity of esports, a highly profitable industry with millions of active users. In this context, there is little evidence, if any, on how users perceive in-game advertising (IGA)…<\/p>\n Scopri Di Pi\u00f9<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”fold” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n 8 Apr 2022 | Frontiers in Neuroergonomics<\/strong><\/p>\n Display and native ads represent two of the most widely used digital advertising formats employed by advertisers that aim to grab the attention of online users. In recent years, the native format has become very popular because it relies on deceptive features that make harder the recognition of its advertising nature…<\/p>\n Scopri Di Pi\u00f9<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”fold” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n 2 Jun 2021 | International Review on Public and Nonprofit Marketing<\/strong><\/p>\n Advertising for non-profit organizations through television commercials is a valuable means of communication to raise awareness and receive donations. When it comes to social aspects, personal attitudes such as empathy are significant for reinforcing the intention to donate…<\/p>\n Scopri Di Pi\u00f9<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”fold” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n 18 Feb 2021 | Brain Sciences<\/strong><\/p>\n Nowadays, we are witnessing a huge growth of Virtual Reality (VR<\/a>) and its related applications as well as of the employment of VR in research contexts. The technological advances performed by the gaming industry allow researchers to design highly immersive virtual environments…<\/p>\n Scopri Di Pi\u00f9<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”fold” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n 2019 | Computational Intelligence and Neuroscience<\/strong><\/p>\n Human factors\u2019 aim is to understand and evaluate the interactions between people and tasks, technologies, and environment. Among human factors, it is possible then to include the subjective reaction to external stimuli, due to individual\u2019s characteristics and states of mind…<\/p>\n Scopri Di Pi\u00f9<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”fold” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n 2019 | Computational Intelligence and Neuroscience<\/strong><\/p>\n The new technological advances achieved during the last decade allowed the scientific community to investigate and employ neurophysiological measures not only for research purposes but also for the study of human behaviour in real and daily life situations…<\/p>\n Scopri Di Pi\u00f9<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”fold” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n 2018 | Springer International Publishing<\/strong><\/p>\n Product placement is a marketing technique that, by inserting products into a narrative structure, constitutes a likely effective tool to increase the visibility and notoriety of a brand. For years, the opportunities for product placement in music videos were limited…<\/p>\n Scopri Di Pi\u00f9<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”fold” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n 2018 | Frontiers<\/strong><\/p>\n The present study focused on the young population, because at higher risk of developing tobacco addiction, investigating the reaction to the vision of Effective, Ineffective and Awarded antismoking PSAs through: electroencephalography (EEG<\/a>), autonomic activity variation (Galvanic skin response – GSR- and Heart Rate \u2013 HR-) and Eye-Tracking (ET)…..<\/p>\n Scopri Di Pi\u00f9<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”fold” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n 2018 | Journal of Hearing Science<\/strong><\/p>\n The technological development in the cochlear implants (CI) has been producing external processors designed to increase performances in patients facing word in noise recognition conditions. In our study we investigated the neurophysiological responses underlying these abilities, firstly aiming at obtaining an electroencephalographic (EEG) measure of the listening effort experienced by patients…<\/p>\n Scopri Di Pi\u00f9<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”fold” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n 2018 | Journal of Hearing Science<\/strong><\/p>\n The listening effort, defined as” the mental exertion required to attend to, and understand, an auditory message”[McGarrigle et al 2014] is a matter receiving wide interest in the scientific community. In particular the challenge is its evaluation beyond the self-report data obtained through questionnaires or individuals’ verbal reports. Multiple evidences highlight a role for posterior Alpha and frontal Theta EEG rhythms…<\/p>\n Scopri Di Pi\u00f9<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”fold” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n 2018 | Computational Intelligence and Neuroscience<\/strong><\/p>\n It is well known that the evaluation of a product from the shelf considers the simultaneous cerebral and emotional evaluation of the different qualities of the product such as its colour, the eventual images shown, and the envelope\u2019s texture (hereafter all included in the term \u201cproduct experience\u201d). However, the measurement of cerebral and emotional reactions during the interaction with food products has not been investigated in…<\/p>\n Scopri Di Pi\u00f9<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”fold” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n 2018 | Computational Intelligence and Neuroscience.<\/strong><\/p>\n Over the past few decades, antismoking public service announcements (PSAs) have been used by governments to promote healthy behaviours in citizens, for instance, against drinking before the drive and against smoke. Effectiveness of such PSAs has been suggested especially for young persons..<\/p>\n Scopri Di Pi\u00f9<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”fold” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n 2018 | Springer International Publishing.<\/strong><\/p>\n Neuromarketing predicts that multiple factors contribute to the choice of a product, among them, the perceived value, pleasantness, and emotion related to the use of it. In this framework, a particular field is constituted by luxury items, such as wine. Wine is particularly suitable to marketing effects, both extrinsic (label) and intrinsic features (volatile composition and color) lead to the constitution of the experienced value, and the analysis of the contribution of olfaction to the process of tasting is fundamental in order to study …<\/p>\n Scopri Di Pi\u00f9<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”fold” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n 20 Feb 2017 | International Journal of Bioelectromagnetism<\/strong><\/p>\n Nowadays it has clearly understood that emotions play an important role in the success of commercial advertising. Particularly, it has been observed as advertising campaigns of non-profit organizations need to create an emotional appeal in people, in order to generate a positive behavioral response. The charity sector has grown tremendously in the last decades and with it the need to create…<\/p>\n Scopri Di Pi\u00f9<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”fold” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n 2017 | IGI Global<\/strong><\/p>\n In this chapter, findings of an experiment aimed to investigate cognitive changes of cerebral activity during the observation of TV commercials will be presented. In particular, it has been recorded Electroencephalographic data (EEG) from a group of 24 healthy subjects during the observation of a series of TV advertisements…<\/p>\n Scopri Di Pi\u00f9<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” animation_style=”fold” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n 2016 | Springer International Publishing.<\/strong><\/p>\n In this chapter, we present the findings of an experiment aimed to investigate cognitive and emotional changes of cerebral activity during the observation of TV commercials. In particular, we recorded the electroencephalographic (EEG), galvanic skin response (GSR<\/a>) and heart rate (HR) from a group of 24 healthy subjects during the observation of a series of TV advertisements…<\/p>\n Scopri Di Pi\u00f9<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Il Dott. Mancini \u00e8 coautore di numerosi articoli scientifici pubblicati su riviste scientifiche nazionali ed internazionali. Consulta l’elenco qui sotto oppure visualizza i contributi scientifici del Dott. Marco Mancini suWhat Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques. 19 Oct 2023 | Brain Sciences Not all elements […]<\/p>\n","protected":false},"author":1,"featured_media":263149,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" [et_pb_section fb_built=\"1\" admin_label=\"section\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_row admin_label=\"row\" _builder_version=\"4.24.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_margin=\"-55px|auto||auto||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_image src=\"http:\/\/neurometaverse.eu\/\/wp-content\/uploads\/2024\/02\/contract.png\" title_text=\"contract\" align=\"center\" _builder_version=\"4.24.0\" _module_preset=\"default\" width=\"15%\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_post_title meta=\"off\" featured_image=\"off\" _builder_version=\"4.24.0\" _module_preset=\"default\" text_orientation=\"center\" global_colors_info=\"{}\"][\/et_pb_post_title][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> Dr. Mancini is co-author of several scientific papers published on national and international scientific journals. <\/span><\/p> See the list below or find Dr. Marco Mancini on<\/span><\/p> [\/et_pb_text][et_pb_button button_url=\"https:\/\/scholar.google.com\/citations?hl=it&user=77FrOEcAAAAJ\" url_new_window=\"on\" button_text=\"Google Scholar\" button_alignment=\"center\" module_class=\"button_MM\" _builder_version=\"4.24.0\" _module_preset=\"default\" custom_margin=\"||11px|||\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" custom_margin=\"31px|auto||auto||\" animation_style=\"fold\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> 19 Oct 2023 | Brain Sciences<\/strong><\/p> Not all elements displayed in a YouTube in-stream video ad are attributable to the ad itself. Some of those are automatically introduced by the platform, such as the countdown timer and the time progress bar. In recent years, some authors started exploring the effects associated with the presence of such non-ad items, providing....<\/p> Learn More<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"fold\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> 25 Aug 2023 | Brain Sciences<\/strong><\/p> It has been demonstrated that odors could affect humans at the psychophysiological level. Significant research has been done on odor perception and physiological mechanisms; however, this research was mainly performed in highly controlled conditions in order to highlight the perceptive phenomena and the correlated physiological responses in....<\/p> Learn More<\/a><\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"fold\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> 11 Mar 2023 | European Journal of Volunteering and Community-Based Projects<\/strong><\/p> Neuromarketing is a widespread research methodology in marketing, and nowadays is being employed also for the assessment of digital communication: however, no experimental research has been conducted on a website banner. This paper assesses the effects of this kind of digital stimuli on the consumer audience by using neuromarketing....<\/p> Learn More<\/a><\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"fold\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> 4 Oct 2022 | Brain Sciences<\/strong><\/p> In recent years, technological advances and the introduction of social streaming platforms (e.g., Twitch) have contributed to an increase in the popularity of esports, a highly profitable industry with millions of active users. In this context, there is little evidence, if any, on how users perceive in-game advertising (IGA)...<\/p> Learn More<\/a><\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"fold\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> 8 Apr 2022 | Frontiers in Neuroergonomics<\/strong><\/p> Display and native ads represent two of the most widely used digital advertising formats employed by advertisers that aim to grab the attention of online users. In recent years, the native format has become very popular because it relies on deceptive features that make harder the recognition of its advertising nature...<\/p> Learn More<\/a><\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"fold\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> 2 Jun 2021 | International Review on Public and Nonprofit Marketing<\/strong><\/p> Advertising for non-profit organizations through television commercials is a valuable means of communication to raise awareness and receive donations. When it comes to social aspects, personal attitudes such as empathy are significant for reinforcing the intention to donate...<\/p> Learn More<\/a><\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"fold\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> 18 Feb 2021 | Brain Sciences<\/strong><\/p> Nowadays, we are witnessing a huge growth of Virtual Reality (VR) and its related applications as well as of the employment of VR in research contexts. The technological advances performed by the gaming industry allow researchers to design highly immersive virtual environments...<\/p> Learn More<\/a><\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"fold\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> 2019 | Computational Intelligence and Neuroscience<\/strong><\/p> Human factors\u2019 aim is to understand and evaluate the interactions between people and tasks, technologies, and environment. Among human factors, it is possible then to include the subjective reaction to external stimuli, due to individual\u2019s characteristics and states of mind...<\/p> Learn More<\/a><\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"fold\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> 2019 | Computational Intelligence and Neuroscience<\/strong><\/p> The new technological advances achieved during the last decade allowed the scientific community to investigate and employ neurophysiological measures not only for research purposes but also for the study of human behaviour in real and daily life situations...<\/p> Learn More<\/a><\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"fold\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> 2018 | Springer International Publishing<\/strong><\/p> Product placement is a marketing technique that, by inserting products into a narrative structure, constitutes a likely effective tool to increase the visibility and notoriety of a brand. For years, the opportunities for product placement in music videos were limited...<\/p> Learn More<\/a><\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"fold\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> 2018 | Frontiers<\/strong><\/p> The present study focused on the young population, because at higher risk of developing tobacco addiction, investigating the reaction to the vision of Effective, Ineffective and Awarded antismoking PSAs through: electroencephalography (EEG), autonomic activity variation (Galvanic skin response - GSR- and Heart Rate \u2013 HR-) and Eye-Tracking (ET).....<\/p> Learn More<\/a><\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"fold\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> 2018 | Journal of Hearing Science<\/strong><\/p> The technological development in the cochlear implants (CI) has been producing external processors designed to increase performances in patients facing word in noise recognition conditions. In our study we investigated the neurophysiological responses underlying these abilities, firstly aiming at obtaining an electroencephalographic (EEG) measure of the listening effort experienced by patients...<\/p> Learn More<\/a><\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"fold\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> 2018 | Journal of Hearing Science<\/strong><\/p> The listening effort, defined as\" the mental exertion required to attend to, and understand, an auditory message\"[McGarrigle et al 2014] is a matter receiving wide interest in the scientific community. In particular the challenge is its evaluation beyond the self-report data obtained through questionnaires or individuals' verbal reports. Multiple evidences highlight a role for posterior Alpha and frontal Theta EEG rhythms...<\/p> Learn More<\/a><\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"fold\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> 2018 | Computational Intelligence and Neuroscience<\/strong><\/p> It is well known that the evaluation of a product from the shelf considers the simultaneous cerebral and emotional evaluation of the different qualities of the product such as its colour, the eventual images shown, and the envelope\u2019s texture (hereafter all included in the term \u201cproduct experience\u201d). However, the measurement of cerebral and emotional reactions during the interaction with food products has not been investigated in...<\/p> Learn More<\/a><\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"fold\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> 2018 | Computational Intelligence and Neuroscience.<\/strong><\/p> Over the past few decades, antismoking public service announcements (PSAs) have been used by governments to promote healthy behaviours in citizens, for instance, against drinking before the drive and against smoke. Effectiveness of such PSAs has been suggested especially for young persons..<\/p> Learn More<\/a><\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"fold\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> 2018 | Springer International Publishing.<\/strong><\/p> Neuromarketing predicts that multiple factors contribute to the choice of a product, among them, the perceived value, pleasantness, and emotion related to the use of it. In this framework, a particular field is constituted by luxury items, such as wine. Wine is particularly suitable to marketing effects, both extrinsic (label) and intrinsic features (volatile composition and color) lead to the constitution of the experienced value, and the analysis of the contribution of olfaction to the process of tasting is fundamental in order to study ...<\/p> Learn More<\/a><\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"fold\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> 20 Feb 2017 | International Journal of Bioelectromagnetism<\/strong><\/p> Nowadays it has clearly understood that emotions play an important role in the success of commercial advertising. Particularly, it has been observed as advertising campaigns of non-profit organizations need to create an emotional appeal in people, in order to generate a positive behavioral response. The charity sector has grown tremendously in the last decades and with it the need to create...<\/p> Learn More<\/a><\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\" _module_preset=\"default\" animation_style=\"fold\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> 2017 | IGI Global<\/strong><\/p> In this chapter, findings of an experiment aimed to investigate cognitive changes of cerebral activity during the observation of TV commercials will be presented. In particular, it has been recorded Electroencephalographic data (EEG) from a group of 24 healthy subjects during the observation of a series of TV advertisements...<\/p>What Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques.<\/h3>\n
Time-Dependent Analysis of Human Neurophysiological Activities during an Ecological Olfactory Experience.<\/h3>\n
Monitoring consumer responses to online advertising via neuromarketing techniques: an exploratory study.<\/h3>\n
Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience.<\/h3>\n
Neuroscientific Methods for Exploring User Perceptions While Dealing With Mobile Advertising: A Novel and Integrated Approach.<\/h3>\n
Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research.<\/h3>\n
Forefront Users\u2019 Experience Evaluation by Employing Together Virtual Reality and Electroencephalography: A Case Study on Cognitive Effects of Scents.<\/h3>\n
Antismoking Campaigns\u2019 Perception and Gender Differences: A Comparison among EEG Indices.<\/h3>\n
Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends.<\/h3>\n
Measuring Neurophysiological Signals, Fixations and Self-report Data for Product Placement Effectiveness Assessment in Music Videos.<\/h3>\n
Neurophysiological measures of the perception of antismoking public service announcements among young population.<\/h3>\n
Listening effort during speech in noise recognition: a neurophysiologic evaluation of consecutive sound processors.<\/h3>\n
EEG variations as estimators of listening effort during recognition of words in noise in unilateral and bilateral sequential adult cochlear implant users.<\/h3>\n
Neurophysiological Responses to Different Product Experiences.<\/h3>\n
Neurophysiological Profile of Antismoking Campaigns.<\/h3>\n
Wine tasting: how much is the contribution of the olfaction?<\/h3>\n
Gender differences evaluation in charity campaigns perception by measuring neurophysiological signals and behavioural data<\/h3>\n
Marketing Meets Neuroscience: Useful Insights for Gender Subgroups During the Observation of TV Ads.<\/h3>\n
Neuroelectrical Indexes for the Study of the Efficacy of TV Advertising Stimuli.<\/h3>\n
What Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques.<\/h3>
Time-Dependent Analysis of Human Neurophysiological Activities during an Ecological Olfactory Experience.<\/h3>
Monitoring consumer responses to online advertising via neuromarketing techniques: an exploratory study.<\/h3>
Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience.<\/h3>
Neuroscientific Methods for Exploring User Perceptions While Dealing With Mobile Advertising: A Novel and Integrated Approach.<\/h3>
Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research.<\/h3>
Forefront Users\u2019 Experience Evaluation by Employing Together Virtual Reality and Electroencephalography: A Case Study on Cognitive Effects of Scents.<\/h3>
Antismoking Campaigns\u2019 Perception and Gender Differences: A Comparison among EEG Indices.<\/h3>
Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends.<\/h3>
Measuring Neurophysiological Signals, Fixations and Self-report Data for Product Placement Effectiveness Assessment in Music Videos.<\/h3>
Neurophysiological measures of the perception of antismoking public service announcements among young population.<\/h3>
Listening effort during speech in noise recognition: a neurophysiologic evaluation of consecutive sound processors.<\/h3>
EEG variations as estimators of listening effort during recognition of words in noise in unilateral and bilateral sequential adult cochlear implant users.<\/h3>
Neurophysiological Responses to Different Product Experiences.<\/h3>
Neurophysiological Profile of Antismoking Campaigns.<\/h3>
Wine tasting: how much is the contribution of the olfaction?<\/h3>
Gender differences evaluation in charity campaigns perception by measuring neurophysiological signals and behavioural data<\/h3>
Marketing Meets Neuroscience: Useful Insights for Gender Subgroups During the Observation of TV Ads.<\/h3>