Dr. Marco Mancini
“Brain, Mind and Cutting-Edge Innovations”
Operating in the field of Neuromarketing, Consumer Neuroscience, XR, and Digital Marketing
Application Areas
Years of experience in the Digital sector in terms of development and analysis of digital products, through the use of traditional and neuroscientific techniques. The knowledge and skills related to the application of neuroscience come to life from the long experience gained in Lab and in the research field as Head of Neuromarketing Lab of BrainSigns.
Neuromarketing
The application of Neuroscience in Marketing contexts allows companies to explore the brain response of consumers while using products and services, in order to improve communication and marketing strategies. Neuromarketing is the key.
Digital Marketing
In the Era of the Digital Revolution, the strategic use of innovative techniques and tools referable to the Digital Marketing area makes it possible to increase the brand awareness, lead generation, website traffic and sales.
Extended Reality (XR)
The design of Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) applications is crucial for businesses today in terms of product visualization, marketing experiences and improved customer engagement.
Neuromarketing Course
The Neuromarketing course is a unique solution for students who decide to approach the world of neuroscience and its application to marketing. The Neuromarketing course includes 50% lectures and 50% group projects, in order to make the course extremely practical and...
What is an Eye Tracker and why it is important to use it in Neuromarketing
The eye tracker is a device that allows the researcher to study the eye movements of people while observing a stimulus of interest, obtaining valuable insights related to the attention processes. The eye tracking technique is widely used in Neuromarketing studies as...
What is Electroencephalography (EEG) and how it is applied in Neuromarketing
Electroencephalography (EEG) is a technique that allows to explore the electrical activity of our brain. This electrophysiological monitoring method is non-invasive, as in order to record the electrical activity of the human brain it is simply necessary to place...