Dr. Marco Mancini

Since 2014, Dr. Marco Mancini holds the position of Head of Neuromarketing Lab of BrainSigns, spin-off of Sapienza University of Rome known worldwide for the large number of scientific publications in the area of Neuromarketing and for Neuromarketing applications related to the business world.

From 2021, Dr. Mancini is Professor of Neuromarketing and Consumer Behavior (Master’s Degree in Economics and International Management) in the University of the International Studies of Rome (UNINT).

During the academic years 2018/2019, 2019/2020, 2020/2021, Dr. Mancini was Professor of Neuromarketing (Master Degree in Marketing) in the University of Bari UNIBA.

In recent years, Dr. Mancini has developed the research protocol adopted by the company for the websites and mobile apps testing by the use of EEG, Eye tracker, GSR and ECG integrated with advanced usability software.

Dr. Mancini is one of the pioneers in Italy for the use of Virtual Reality in combination with Neuromarketing techniques, for the evaluation of products, packaging and environments.

His experience is focused on the analysis of cognitive and emotional variables starting from biometric measures, in order to explore the perceptions of individuals and provide to the clients original “insights” that can not be obtained through traditional research methods.

Dr. Mancini, in BrainSigns, has worked in several neuromarketing researches in the Digital area (websites, apps and virtual reality), in the customer experience area and in the advertising area on behalf of large companies such as TIM, BNL, UNHCR, Poste Italiane and Ferrovie dello Stato.

Dr. Mancini is co-author of several scientific papers published on national and international scientific journals.

Dr. Mancini has extensive experience in the field of web design, graphic design, SEO, web marketing, web analytics.