Recently, OpenBCI announced the development of Galea, a new platform that provides the integration...
Galea: an integrated system for the study of brain activity in Virtual Reality and Mixed Reality
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Marco Mancini | Blog
Neuromarketing Course
The Neuromarketing course is a unique solution for students who decide to approach the world of...
What is an Eye Tracker and why it is important to use it in Neuromarketing
The eye tracker is a device that allows the researcher to study the eye movements of people while...
What is Electroencephalography (EEG) and how it is applied in Neuromarketing
Electroencephalography (EEG) is a technique that allows to explore the electrical activity of...
What is the Galvanic Skin Response (GSR) and how to use it in Neuromarketing
The galvanic skin response (GSR) has always generated great interest in Neuromarketing experts, as...
What are the Implicit Reaction Time Tests (IRTs) and how they are applied in Neuromarketing
Implicit reaction time tests (IRTs) are a family of tests that allow Neuromarketing experts to...
The Power of Scents: a Neuromarketing study in Virtual Reality reveals new insights
A study conducted in Virtual Reality (VR) using Neuromarketing techniques demonstrates how...
The application of Neuroscience to the Tourism and Hospitality sector
Nowadays neuroscience is widely applied in different contexts and for some time they have given...
What is the Functional near-infrared spectroscopy (fNIRS) and how it is applied in Neuromarketing
In recent years, the growing interest of the neuroscientific community for the Functional...