Digital Marketing
The latest marketing innovations in the Digital Era.
Why digital marketing is important for business?
It drives brand awareness and lead generation, increasing the online presence of businesses and the customer engagement.
It Increases website traffic, access insights related to digital analytics data and control the effectiveness of each investement.
It improves connections with new customers, generating higher “rank” in search engine results pages and boosting sales worldwide.
What is Digital Marketing?
The Digital Marketing terms covers a wide range of innovative and extremely effective marketing activities that aim to increase brand awareness, lead generation and sales.
The most relevant digital solutions to be considered in any business strategy are the Search Engine Optimization, Pay Per Click Marketing, Social Media Marketing, Digital Advertising, Content Strategy and Website Analytics.
Each solution focuses on a different key performance indicator (KPI) and generate high-quality connections with customers.
Search engine optimization (SEO)
Search engine optimization (SEO) is a crucial online marketing component, necessary to improve the visibility of a website. Do you want to rank in the first page of the search results when a customer is looking for your company or a specific product?
Google processes billions of searches every day, but thanks to the Keyword and Market Research, Link Building, Scanning of Web Analytics and the Optimization of specific web pages is possible to increase the amount of visitors on a website and rank higher on the search results (SERP).
Pay per Click (PPC)
Thanks to the Pay Per Click (PPC) Management is possible to get the most qualified leads for your spend.
It is the most controllable way to target your potential customers and showing them your Ads, through leader platforms like Google Ads.
They will receive your Ads only if they meet special requirements: The Pay Per Click Management is a valuable part of any marketing effort because it allows to reaching high value audiences using behavioral, geographic and contextual targeting.
Increase brand awareness and sales, getting the top position on search engines and appearing on relevant partner websites.
“PPC: Full control of each investment.”
The right social media strategy promotes your brand, engaging followers and future customers.
Social Media Marketing
Facebook, Twitter, Instagram and many other networks are simply a part of daily life for billions of people.
The social media management services aim to optimize your social media channels in order to attract relevant followers and to increase users’ engagement and sales, developing high quality content.
Thanks to the social media advertising investments is possible to generate brand awareness, increase relationships and website traffic.
Your business proposal will reach the target audience like never before. Here we “target the person, not the keyword” and even the smaller investment will provide you the higher return.
Digital Advertising design
The design of professional and high quality website banner ads is a crucial step for increasing the effectiveness of a digital advertising campaign.
The unique look and feel of a digital AD will help to generate traffic, to increase brand awareness and reduce the banner blindness.
A complete solution of banner format (i.e. GIF, JPG, PDF, PNG, PSD) in custom and standard size (i.e. 300×250, 336×280, 728×90, 300×600) is preceded by a deep exploration of the target audience in order to maximize the impact of the final product.
It is not only a matter of promoting products and services, high quality advertising grows your online presence and contributes to develop brand identity.
Content Strategy
The business performance can be highly optimized by sharing high-quality content.
Although the development of original and breakthrough content is the key to engage and reach a valuable audience, it requires effort and high expertise. The content strategy need to be tailored to specific company’s goals in order to generate attraction, action and conversion.
Storytelling and strategic reviews can help companies to intercept potential consumers and turn them in clients.
Website Analytics
In order to develop an effective digital marketing campaign is necessary to understand how customers are using a company’s website.
How users behave on a website? Which is the website’s performance? Where should I focus in order to increase conversions?
Website analytics help to gather crucial insights about online visitors.
Only getting knowledge about the real audience is possible to develop communication audience-oriented and to optimize digital products.
Email Marketing
A study of 2015 demonstrated that the email marketing, in terms of marketing tools, has one of the highest return on investment (ROI).
It allows to build a deeper relationship with customers and thanks to the automation tools saving important time resources. An expert need to make sure that emails actually get delivered (NO spam folder!), to track the performance of each email campaigns and to create impressive email design.
Email marketing plays a crucial role in the promotion of products and services.